ASUS computers reflect a tradition of the finest quality, innovation and longevity. ASUS embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market.
In order to achieve our vision of turning ASUS into the world’s most admired leading enterprise in the new digital era, our employees are encouraged to practice and develop these four foundational “genes”.
ASUS also places a huge emphasis on Innovation and Aesthetics. Employees are encouraged to strive for technological and aesthetic perfection in everything they do. They are expected to put themselves in customers’ shoes in order to create more value. ASUS employees are also required to apply “Green-Light/Red-Light” thinking to each situation.